November 6, 2020
It is with sadness and frustration that we announce the cancellation of the upcoming Colorado Motorcycle Expo “The Swap Meet” (due to take place January 30-31, 2021).
We know this will come as a tremendous disappointment to all sponsors, exhibitors, and attendees, and we want to assure you this decision was not taken lightly. The overriding factor leading this difficult decision is the city and county of Denver reverting back to “Safer at Home/Level 3” and the updated guidelines and restrictions around events and gatherings announced on October 27, 2020. The most debilitating restriction limits event attendance to no more than 25 people per room. Historically, our attendance has been in the 10’s of thousands and based on your recent survey responses and the fact that the upcoming Expo was not scheduled on Superbowl weekend, we were expecting an exceptional turnout in 2021. With increasing COVID numbers, we do not anticipate Denver will lift or lighten these restrictions in a timely enough fashion for us to properly plan this event as it takes several months to pull it all together.
We want to take this opportunity to thank all of you who have historically helped make the event possible through sponsorship, purchased booth spaces, and ticket sales, and to also thank you for your outpouring of support through these challenging times. We feel extremely fortunate to be a part of what feels like extended family.
Despite the disappointment and impact we know you all feel, we want you to know that we are fully committed to serving this industry and community that we love. We can say with confidence that we will be back stronger than ever at the next Colorado Motorcycle Expo (scheduled for January 29-30, 2022). This also is a weekend that does not conflict with the Superbowl, so we can hardly wait!
Once again, we thank you all for your support and know that we are here to support others in the industry as we all work through these difficult times.